Marketing & Comms
We evaluate comms in realistic contexts to mirror real-world exposure and understand how they influence attention, perception and behaviour. By measuring behavioural and implicit responses, we reveal not just what works, but why.
Overview
We test communications in a way that mirrors how they’re experienced and processed in the real world, avoiding artificial focus and over-rationalised responses.
Our approach explores both implicit and reflexive responses, examining how messaging shapes brand associations and influences behaviour in context. We don’t just measure what people say they like or what looks good in isolation. We assess whether it’s achieving the desired outcome.
By understanding what is working, what isn’t, and crucially why, we identify which executions are most likely to perform in market and provide clear guidance on how to optimise for greater impact.
Insight areas
Advertising evaluation and development Comms evaluation and development Brand positioning and messaging Rebranding
