How we do it

Research designed around how people actually think and behave

Behavioural science shapes how we design, conduct and interpret research

Behavioural science shapes how we design, conduct and interpret research

Decoding how and why people behave as they do. We uncover the hidden forces that drive and shape behaviour, and how they can be influenced.

Decoding how and why people behave as they do. We uncover the hidden forces that drive and shape behaviour, and how they can be influenced.

Our psychological framework

Four principles guide every project

These principles are the foundation of our research and underpin our methodology.

Most decisions are influenced by unconcious processes

People are notoriously poor at understanding and explaining why they think and behave as they do. We focus primarily on behaviour and implicit responses to reveal the unconscious drivers, and avoid misleading post-rationalisations.

Most decisions are influenced by unconcious processes

People are notoriously poor at understanding and explaining why they think and behave as they do. We focus primarily on behaviour and implicit responses to reveal the unconscious drivers, and avoid misleading post-rationalisations.

Most decisions are influenced by unconcious processes

People are notoriously poor at understanding and explaining why they think and behave as they do. We focus primarily on behaviour and implicit responses to reveal the unconscious drivers, and avoid misleading post-rationalisations.

Context shapes behaviour

Our environment and mindset have a huge impact on what we notice and how we respond. Our techniques recreate a realistic context and get respondents thinking as their real-life consumer selves, not as research participants.

Context shapes behaviour

Our environment and mindset have a huge impact on what we notice and how we respond. Our techniques recreate a realistic context and get respondents thinking as their real-life consumer selves, not as research participants.

Context shapes behaviour

Our environment and mindset have a huge impact on what we notice and how we respond. Our techniques recreate a realistic context and get respondents thinking as their real-life consumer selves, not as research participants.

How information is presented matters

Where we begin our mental journey, and how information is framed (its point of reference) can dramatically influence our thinking. We control priming and framing to present information in the most realistic way possible.

How information is presented matters

Where we begin our mental journey, and how information is framed (its point of reference) can dramatically influence our thinking. We control priming and framing to present information in the most realistic way possible.

How information is presented matters

Where we begin our mental journey, and how information is framed (its point of reference) can dramatically influence our thinking. We control priming and framing to present information in the most realistic way possible.

Human attention is selective

Our brains are constantly filtering out information unconsciously (so we’re able to function without becoming overwhelmed). We avoid artificially focusing on any topic (by asking about it directly), until we know people have naturally given it attention or been influenced by it.

Human attention is selective

Our brains are constantly filtering out information unconsciously (so we’re able to function without becoming overwhelmed). We avoid artificially focusing on any topic (by asking about it directly), until we know people have naturally given it attention or been influenced by it.

Human attention is selective

Our brains are constantly filtering out information unconsciously (so we’re able to function without becoming overwhelmed). We avoid artificially focusing on any topic (by asking about it directly), until we know people have naturally given it attention or been influenced by it.

Specialised techniques

Underpinned by behavioural science

Designed around how people actually think and behave, our specialist techniques recreate context, minimise artificial attention and look beyond stated responses to reveal what shapes attention, perception and choice.

Understand behaviour

ReTrack™

Relives experiences to uncover the influences shaping behaviour

Develop ideas

PrimeTrack™

Explores purchase impact and tests new concepts in context

Reveal meaning

Association Mapping

Reveals implicit associations for brand or ideas

Measure effect

xMetrics™

Quantitative experiments to measure perception and behaviour

Curious to see these in action? Explore our work.

See our work

See our work

Curious to see these in action? Explore our work.

See our work

See our work

Curious to see these in action? Explore our work.

See our work

See our work