According to the Nobel prize-winning economist, Milton Friedman, there were only four ways to spend money: 1. Spending your money on yourself: you care about what you buy and how much it costs.2....
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Consumer Psychology
Why context is everything. How to optimise insights and change behaviour.
A short paper exploring why context unconsciously influences us, and how it can be leveraged to change consumer behaviour and obtain more accurate insights in market research. Download your free...
The psychology behind January sales.
How retailers encourage consumers to buy more and feel good about it. January sales, hate them or love them, there’s no denying it’s hard to escape the temptation of one-off, not to miss,...
How Weather Impacts Consumer Behaviour… Beyond Increased Ice-cream Sales On A Hot Day
Whether the mini February heatwave got you fearful over climate change or reaching for your sunnies and hunting for the nearest pub garden, one thing that can’t be denied is that...
New Year, New You… Until March.
As we reach the end of February, for many of us the once seemingly achievable New Year’s resolution is now nothing but a distant memory (or a classic “I’ll start next week” goal). If you’re...
Learning from Bus Buddhists
In psychological terms, context is almost everything. Much as we like to think that we know how we will act and react in a given situation, without the richness of the real context we tend to...
Unconscious Wizardry
Here’s an ad that performed the rare feat of wrestling my conscious attention away from its unconscious meanderings and then, having drawn me in, manipulated my unconscious mind to boost my...
The Influence of Fast Food Images
Part One Recently I was in heading for a meeting with a company in a part of London I haven’t visited for several years. I arrived by tube and emerged from the station into a shopping centre....
How the Unconscious Mind’s Failings Makes the Best Runners
Psychology is a fundamental part of sport. Yesterday I was at a tennis training session with an astoundingly good tennis coach: he was pointing out the difference in the way most of us higher...
Is Almost Every Company Making the Same Mistake?
Anyone who works for a large organisation and who has ever wanted to do something constructive for that organisation, will have experienced the same questions and the same dark forces waiting to...