According to the Nobel prize-winning economist, Milton Friedman, there were only four ways to spend money: 1. Spending your money on yourself: you care about what you buy and how much it costs.2....
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Consumer Behaviour
Why context is everything. How to optimise insights and change behaviour.
A short paper exploring why context unconsciously influences us, and how it can be leveraged to change consumer behaviour and obtain more accurate insights in market research. Download your free...
The psychology behind January sales.
How retailers encourage consumers to buy more and feel good about it. January sales, hate them or love them, there’s no denying it’s hard to escape the temptation of one-off, not to miss,...
New Year, New You… Until March.
As we reach the end of February, for many of us the once seemingly achievable New Year’s resolution is now nothing but a distant memory (or a classic “I’ll start next week” goal). If you’re...