A short paper exploring why context unconsciously influences us, and how it can be leveraged to change consumer behaviour and obtain more accurate insights in market research. Download your free...
How retailers encourage consumers to buy more and feel good about it. January sales, hate them or love them, there’s no denying it’s hard to escape the temptation of one-off, not to miss,...
A consumer psychology perspective Consumer behaviour around Christmas can seem a bit much. Despite many people in modern, developed societies having a plentiful supply of pretty much everything all...
Understanding and controlling consumers’ mental journeys to obtain accurate research insights We’d like to believe that we are rational beings that think and behave in a consistent manner, this is...
The increasing emphasis on sustainability and societal issues over recent years has filtered down into businesses, with more and more companies taking steps that encourage social and...
Whether the mini February heatwave got you fearful over climate change or reaching for your sunnies and hunting for the nearest pub garden, one thing that can’t be denied is that...
As we reach the end of February, for many of us the once seemingly achievable New Year’s resolution is now nothing but a distant memory (or a classic “I’ll start next week” goal). If you’re...
“Why don’t (consumers)….?” Is a question that is rightfully asked often in organisations. Why don’t they buy our product? Why don’t they rate our service more highly? Why don’t they switch to our...
In psychological terms, context is almost everything. Much as we like to think that we know how we will act and react in a given situation, without the richness of the real context we tend to...
Here’s an ad that performed the rare feat of wrestling my conscious attention away from its unconscious meanderings and then, having drawn me in, manipulated my unconscious mind to boost my...