Articles

A Good Question, That’s an Awful Question

“Why don’t (consumers)….?” Is a question that is rightfully asked often in organisations. Why don’t they buy our product?  Why don’t they rate our service more highly?  Why don’t they switch to our...

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Learning from Bus Buddhists

  In psychological terms, context is almost everything. Much as we like to think that we know how we will act and react in a given situation, without the richness of the real context we tend to...

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Unconscious Wizardry

  Here’s an ad that performed the rare feat of wrestling my conscious attention away from its unconscious meanderings and then, having drawn me in, manipulated my unconscious mind to boost my...

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The Influence of Fast Food Images

  Part One Recently I was in heading for a meeting with a company in a part of London I haven’t visited for several years. I arrived by tube and emerged from the station into a shopping centre....

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