To celebrate Shift's 20th anniversary, our founder, Philip Graves, has collated his top ten insights that we’ve identified over the past two decades. Never Presume that Consumers Will Notice...
Our Founder, Phil Graves, was recently interviewed by the Consumer Behaviour Lab, hosted by MichaelAaron Flicker and Richard Shotton. Click on the video above to watch it now.
When you want to understand what someone thinks or why they have done something, the tempting first port of call is often to simply ask them. Intuitively, this can feel like the most logical step;...
I was recently asked to comment on how I thought people would react to new Covid scares after the Delta variant emerged; would they retreat from restaurants and shops, or continue enjoying this...
We live in a world with increasing amounts of choice - from 20+ jams at your local supermarket, to endless potential dates at the swipe of a screen. But having more options is always a good thing,...
Most businesses spend a lot of time talking and thinking about their ‘brand’. But that word has more layers than a telecom provider’s phone menu and, often, it means different things to different...
1. Change the context Behaviour is often triggered by contextual factors; we automatically put on our seat belt as we sit in the car or decide we want a cup of coffee as we walk past Starbucks....
1. Minimise effort, maximise rewardHuman behaviour is largely underpinned by the desire to maximise reward whilst minimising effort. With this in mind, brands should strive to make their content as...
The scene is set. A mosaic of twenty faces stare into the Zoom abyss, hoping to heaven that the next hour will be more interesting than the team meeting...
Don’t get me wrong, I like a vol au vent and glass of wine as much as the next person. And I probably enjoy covertly watching people’s behaviour more than most (but not in a dodgy way). ...
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