As Shift Consultancy marks its 20th anniversary, we take a moment to reflect on the journey that has seen our founder, Philip Graves, become one of the leading experts in consumer behaviour worldwide.
Since founding Shift Consultancy, Philip has worked tirelessly to help businesses unlock the power of behavioural insights, translating complex psychological and neuroscience research into actionable strategies that deliver real business results. With over two decades of experience, Philip’s work has transformed the way companies understand their customers, enabling them to make smarter, more effective decisions.
Philip’s impressive career includes collaborations with some of the world’s most iconic brands, including ITV, John Lewis, Domino’s, Tesco, Santen, Sky, and Diageo, as well as a wide range of small and medium-sized businesses. His ability to connect the dots between consumer behaviour, decision-making processes, and business outcomes has earned him widespread recognition, with Dr. Kevin Hogan describing him as “one of the world’s leading experts on consumer behaviour.”
In 2010, Philip’s first book, Consumer.ology, was published to critical acclaim, named one of Amazon’s top ten best business books of the year. The book challenged traditional market research methodologies and introduced a fresh, research-backed perspective on how businesses can better understand their customers. The continued success of Consumer.ology reflects Philip’s deep commitment to demystifying consumer psychology and empowering businesses to create more meaningful connections with their audiences.
At Shift Consultancy, we are incredibly proud of what we’ve achieved over the past 20 years, and we look forward to continuing our journey of helping companies harness the power of consumer behaviour. With Philip leading the way, we’re excited for what the future holds.
Here’s to another 20 years of insightful, transformative work.