Applications
Are there particular marketing challenges we can help your business with?
Brand Development: We can tell you exactly what mental framework people will judge any marketing initiative or brand campaign against. The reason most brand research replays your brand messages is not because consumers have swallowed them whole, it's because the way they're asked almost guarantees they'll brainstorm brand activity and consciously reconstruct it in the only way possible. Our unique approach uncovers how consumers really feel about your brand (or your competitors') at an unconscious level.
Packaging Development: Would it help to understand how your pack will communicate to a busy shopper in a crowded aisle? Consumers will never consciously consider packaging in reality so, however well-intentioned, the research response won't be an accurate reflection on how the design works. Our approach will identify the pack that will best help your product sell on the shelf in the real world.
Advertising Development: Everything we've just said about packaging is true for advertising. Whilst it's harder to bypass the conscious critiquing research encourages, it can be done.
Consumer Behaviour: Our unique approach to understanding behaviour is at the heart of almost everything we do. Sometimes having a better understanding of your customer is an end in itself, providing a springboard for brand or product development.