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Consumer Psychology

Using behavioural psychology and behavioural economics to deliver superior consumer insights


Consumer Psychology

Using behavioural psychology and behavioural economics to deliver superior consumer insights




Our proprietary technique for 
identifying the unconscious drivers
of consumer behaviour.


Prime Track

The most psychology valid 
way of exploring new ideas in
qualitative research.



Everyone should watch 
consumers - its not rocket science - but our experience and understanding of consumer psychology makes ours a little more illuminating.


We work with the leading practitioners to get inside your customers' heads 
(without scalpels).




We can help you use psychology, behavioural insight, experiments, behavioural economics, neuromarketing, observation, qualitative and quantitative research to deliver better, more cost-effective insights.  We’ll tell you when asking customers questions is the wrong thing to do.

Our starting point is psychological validity: what meaningful insights can we get out of consumers that will help your project. Our techniques get beyond conscious post-rationalisations and can identify how unconscious drivers of behaviour that have been identified in behavioural psychology and behavioural economics manifest themselves in your target audience.




Philip Graves

Founder/Managing Director

Shift was founded by Philip Graves in 2006 to help organizations to understand their customers better. Having worked as a market research manager for Pizza Hut and Eagle Star, and then for a traditional research agency, Philip was intrigued by the short- comings of market research; why are consumers so poor at understanding themselves?

Through studying psychoanalysis and psychology through the lens of his commercial experience he identified the conflict between traditional research techniques and the key role of the unconscious mind in consumer behaviour. In 2010 Philip turned his research into a bestselling book, Consumer.ology (named one of Amazon’s top ten best business books of the year).








Privacy Statement

Privacy Statement

We take the utmost care in protecting your privacy and the information you provide whilst research is taking place or to enable us to make contact with you and provide incentive payments to you.

As part of that care, we are committed to meeting the requirements of the following laws and codes:

  • The EU General Data Protection Regulation (GDPR)
  • Data Protection Act 1998 and the new Data Protection Act which will enact GDPR requirements

We conduct market research, it is not our objective to promote or sell products to respondents.  Your responses will be treated as confidential unless we are required to divulge them (as can be the case with healthcare research, where adverse event reporting is a requirement); if this does apply you will be informed before an interview takes place.

Taking Part in Research

If you are invited to take part in research, it will be because:

  • You were selected because you hold a product with, have made a recent purchase from, or have visited one of the companies for whom we work
  • You have given permission for a company to supply your details to a third party for research purposes
  • You have been contacted by an associate company who find respondents on our behalf and have given your consent to be contacted by us.

In the event that you were contacted by us and do not believe you have given such permission, or if you would prefer that we didn’t contact you, let us know and we will delete any contact details that we hold and notify the organisation that supplied us with your details.

It is not our intention to invite children under the age of 16 to participate in research studies without taking measures to ensure appropriate consent from a responsible adult.

Information Collected

When we contact you, we generally do so to conduct research with you.

The information we collect can contain your personal opinions as well as personal information such as name, address, postcode, gender, occupation, age, email address, telephone number etc.  We will only ever collect information that is relevant to the topic that we are researching.

We may invite you to view information over a computer browser during a research interview (e.g. Screenleap), or through a Skpe screen share or similar software.  This will enable you to view information that we broadcast, but we will never seek or have access to information from your computer.

Personally identifiable information collected will be kept for no longer than one month from project commencement unless stated specifically at the time of taking part. Non identifiable information you give will be kept for no longer than 2 years.

Use of Information

The personal information we collect is combined with the responses from other participants before being reported back to a client.  Considerable care will be taken to ensure each respondent’s anonymity such that there is no way that clients can know which people have taken part in a research study.

Information would only be disclosed if required by a legal or regulatory entity: we regard this as an extremely unlikely occurrence.

Sharing Information

We will not share any of your personal information with third parties.

We will endeavour to ensure that your personal information is kept confidential and secure.


We maintain appropriate technical, administrative and physical safeguards to protect information, including, without limitation, personally identifiable information, received or collected by us.


Participating in any research we do is voluntary.  You can withdraw from it at any time.  Please email to inform us if this is the case.

You are entitled to access the personal information we hold about you (called a subject access request) and you have the right to update any incorrect information we hold.


If you have any questions about this policy, please contact us at the email address shown above. 

This policy may be updated in the future to reflect best practice and any changes in our requirements if legislation changes.

May 22, 2018