Shift Consultancy
Is your market research missing something important?
We assume that people can't tell us what they really think and do, not that they will. As a result Shift has a genuinely different perspective on qualitative market research.
If you've ever driven a car and realised that you couldn't recall anything from the last few minutes then you know that your unconscious mind is perfectly capable of making decisions without your conscious involvement. If you've ever had a feeling about someone without being able to explain quite why, then you've experienced your unconscious mind's place in your mental pecking order.
The fact that we are all capable of consciously rationalising what we do doesn't mean we can always do so accurately.
Shift's research gives you a complete view of how your customers really think, feel and behave.